Starting a Business with WordPress and WooCommerce

WordPress is free, awesome, easy to use, powerful, and versatile. It has a global community of developers, numerous tutorials and guides, videos, and help. Many businesses and startups do not know these facts about WordPress and so don’t know why they should use it. Research shows that 30% of all websites use WordPress. These include big brands (e.g. Facebook, Microsoft, MTV etc.) and successful startup businesses (e.g. Pip and Nut, Kokoon, Primal Pantry, Litmos Heroes and, Candy Kittens). If you know how to use WordPress, all you really need is some good WordPress hosting and you can start building your website straight away.

What is WordPress?

WordPress is content management system (CMS). A content management system allows you to edit and change the appearance of your website, without having to use code. It, therefore, means you don’t need to be a geek or developer to effectively run your website.

Why should you start your business in WordPress?

It is FREE

WordPress is a free CMS and open source software that can be installed on any website. An open source software gives you the freedom to use, modify, build upon, and redistribute the software in any way you like. No restrictions!

It has free themes

A theme is a group of code, functionality, and styles that you can install on your site to produce a graphical interface. It basically modifies the way the site is displayed, without modifying the underlying software.

It’s easy to use

WordPress is very easy to use. All it takes is for you to initially familiarize yourself with the interface. With it, you can access and change everything you need. When compared with other CMS (e.g. Shopify, Wix) that restricts you in terms of what you can access and edit, WordPress is the best system for you.

No code

The way WordPress is set up is such that you don’t need to know or touch any code, particularly if you don’t want to. If you’re a non-tech person, you’re right at home.


WordPress is designed such that it can be expanded to meet your future needs. If you decide to expand your business to include an online store, for example, all you need to do is install the WooCommerce plugin, free of charge, and you’re good to go. You can then begin to modify your online store to your taste.

More innovative

The very fact that WordPress has a wide community of developers means that it drives innovation. Why? To survive and grow, you have to be better than your competition. WordPress as a platform has better integrations, plugins, and tools for growth.

It’s easy to build with

WordPress offers you the opportunity to build cost-effective and efficient websites and improve subsequently based on data.

It’s mobile friendly

More than 62% of customers view websites on smartphones and tablets, so this is a very crucial detail.

It integrates with almost everything

Think it and there’s a plugin for it, be it PayPal, HubSpot, Google Analytics, SEO tools, Social Media buttons, email marketing tools etc.

Why can you do with WordPress?

With WordPress, you can build something as simple as a blog or a complicated online store at free to incredibly cheap prices, depending on your preferences. The list of things you can build with WordPress is endless; a single page website or landing page, professional business site, sales page, resume, directory website, portfolio.

With the WooCommerce plugin, you can build:

  • an online store
  • a multi-vendor marketplace
  • an online learning platform
  • a membership subscription website
  • a booking website

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